We know billboards attract customers because our customers say so! They get huge boosts in sales after a campaign starts. People see billboards, and if the billboard design is appropriate and well designed, people act on what they see. Check
Reposted from the OAAA website Thought Leadership by Steve Nicklin: LINK “OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH
In this time of uncertainty, Arizona Billboard Company would like to bring good news to the table. We understand that tragedy befalls the most benevolent people. We also understand that hard times create ripples that echo throughout the economy and
Whether you consider emojis innovative or not, Sony’s outdoor digital ad campaign to promote its Emoji Movie definitely is. The digital billboards respond in real-time to current weather and traffic conditions. Using real-time, contextual triggers the many faces of the
The OBIE Outdoor Advertising Awards are out and we thought we’d share. After all, Spring is a season of new beginnings and inspiration. Take a look at these inspiring campaigns. Top Honors go to… Best Billboard Campaign: Jackson Marketing Group’s
Yes, it is true. Google understands the reality of billboards. They work in the real world and so it goes, they might work in the digital world. We aren’t talking about ads or pop ups. We’re talking about strategically placed
