successful billboard design

Simple, Clear, Effective

Look how clear this board message is? You can see this billboard a mile away. This sort of clarity gives people time to absorb the message. Billboards that are too busy, get lost in the noise of life.

Billboard’s: Funny, Bold and Effective

Billboards can speak loud and clear to customers. But if your message is boring, small, complicated or out-of-date, your message won’t be understood. At billboard, we know what works and what doesn’t. You may not want to go crazy with your message like these boards but our team can design and craft an effective billboard that is successful and something that you can be proud of.

Billboard’s Need To Be Funny, Bold and Effective. Check out the funny billboards that do more than sell. They entertain.

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Need a Boost in Sales?

We know billboards attract customers because our customers say so! They get huge boosts in sales after a campaign starts. People see billboards, and if the billboard design is appropriate and well designed, people act on what they see.

Check out some of our testimonials! Then call us today and get your billboard campaign started.

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the perfect billboard for you!

Huge News From OAAA & Nielsen Research- Consumers are engaged!

Category : Billboard News

Reposted from the OAAA website Thought Leadership by Steve Nicklin: LINK

“OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a purchase.”

Let’s break down the numbers:

Among consumers noticing digital billboards

  • 52% noticed digital billboards that gave directions to a store, business, or restaurant
  • 57% of them immediately visited the business after viewing the ad
  • 93% of those visiting the business made a purchase
  • 52% of viewers with smartphones have engaged in actions on their mobile device after seeing a digital billboard in the past year

If a company’s marketing plan does not include Out Of Home advertising like billboards, they are throwing away potential customers.

We are living in difficult economic times. Businesses are closing because they can’t cope with COVID regulations or engage customers meaningfully. Don’t let an opportunity like this go. There are customers out there and your business deserves to thrive.

Grab your customers attention! Get a billboard today!!

The full reports, which include granular data on mobile billboards, airports and taxis, are available on OAAA’s website: Nielsen DOOH – Billboards, Street Furniture, Place-Based and Airports; and Nielsen DOOH – Transit.

Read the entire article by Steve Nicklin VP Marketing at OAAA

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Need 10 Good Facts about Corona Virus?

Category : Uncategorized

In this time of uncertainty, Arizona Billboard Company would like to bring good news to the table. We understand that tragedy befalls the most benevolent people. We also understand that hard times create ripples that echo throughout the economy and that financial hard times hurt people as well.

Americans are resilient and strong and we know the economy will come back. Restaurants will open their doors, movie theaters will fire up the projectors and pop that corn until it overflows onto the floor. The grocery store shelves will overflow once again and our only complaints will be the weather or bad traffic.

What fuels our positive outlook? Below is our top ten good news points involving COVID-19:

1. FDA approved therapy drugs that are reducing COVID lethality.

2. The last temporary hospital in China has closed.

3. 90-95% of large manufacturing companies in China are back online- Ours will follow soon.

4. 65-70% of small businesses are back to work.

5. One of the two clusters of infected cities in Italy are reporting only 5 infections a day–down from 35 a day.

6. Erasmus Medical Center has found an antibody and Israel has developed a new vaccine and will begin testing shortly.

7. Apple reopens all 42 China stores

8. The mask shortage is going away as new cleaning techniques have been approved by FDA

9. Our response to future pandemics will improve.

10. Plasma from newly recovered patients from Covid-19 can treat others infected by COVID-19.

So there it is. Breathe. Business will return. Billboard advertising will again be an extremely effective way to reach customers. Our team will be there to help your marketing plan work.

So make your plans! Let us wrap a bus for you! Cover a forty-foot billboard with your sale! Buckle up, there are still good times ahead. 


Sony Emoji Movie Billboard

‘The Emoji Movie’: Real-Time, Innovative Billboards “Comment” on Traffic & Weather

Whether you consider emojis innovative or not, Sony’s outdoor digital ad campaign to promote its Emoji Movie definitely is. The digital billboards respond in real-time to current weather and traffic conditions. Using real-time, contextual triggers the many faces of the upcoming “The Emoji Movie” are now entertaining drivers on billboards in Chicago, Boston, Dallas, Phoenix, Seattle, Atlanta and Orlando.

If traffic is gridlocked, drivers see a meh-faced Gene (TJ Miller) or Poop (Patrick Stewart). Good traffic flow summons the Happy Smiler (Maya Rudolph). If it’s a pleasant 72 degrees and sunny, passersby see a smiling, shades-wearing Gene, but if it’s not pleasant, the Devil (Sean Hayes) appears. And, if it’s raining cats and dogs, those tumble down as well.

The ads are running through July 30. “The Emoji Movie,” produced by Sony Pictures Animation and distributed by Columbia Pictures hits theaters on Thursday, July 28.

Get Inspired this Spring with the 4 Best Out-of-Home Ad Campaigns

The OBIE Outdoor Advertising Awards are out and we thought we’d share. After all, Spring is a season of new beginnings and inspiration. Take a look at these inspiring campaigns. Top Honors go to…

Best Billboard Campaign: Jackson Marketing Group’s campaign promoting the Big League World Series for kids 15-18 (Easley, SC) featured “photos of kids competing in prior editions of the tournament… ads that illustrated the drama of playing on a national stage.”

Best Multi-Format Campaign: A colorful, fun fact packed campaign promoting the Adler Planetarium (Chicago, IL).

Best Furniture/Transit/Alternative Campaign: Bus shelters featuring Denver Water’s incredible handmade, 3-D “You Can’t Make This Stuff” ads.

See the rest of the winners and read the article. Call Arizona Billboard Company to create your own inspired ad campaign.

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Google Billboards? What’s that you say?

Category : Billboard News

Yes, it is true. Google understands the reality of billboards. They work in the real world and so it goes, they might work in the digital world. We aren’t talking about ads or pop ups. We’re talking about strategically placed pins on Google Maps that will highlight nearby businesses regardless of your search term.

The ads will be called “promoted pins.” They will pinpoint restaurants, clubs, entertainment venues and other merchants located along your route or in the area you’re looking at. I believe they will also show up along your route in the typed areas.

This is the first time Google has inserted the equivalent of a digital billboard into the directions map itself.

Maps app from Waze seems to do this for their map service but they don’t have the reach or clout as Google Maps. They say that Google Maps has more than 1 billion users worldwide, and that’s a lot of weight behind the ad program.

“Google will tailor the new ads to your interests based on what it’s learned from past search requests and other activities on its services.

If the targeting works as intended, coffee lovers might see a promoted pin offering a discounted drink from a Starbucks along their route. Google aims to provide “tasteful commercial experiences,” said Jerry Dischler, a Google product manager who oversees the company’s search-driven advertising.”

Google thinks that the increase of mobile phones and GPS derived map directions is the perfect way to get people going where they want to go, and how to get what they want along the way.

What do you think?


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The Billboard Advantage

Businesses are always seeking new ways to advertise and promote their services or products to the most effective audience and there are so many methods of advertising it is often handed over to marketing firms or specialists. Arizona Billboard Company is one of the specialists. We know how to take advantage of different businesses and industries, understanding there’s not just one right way. We know billboards are effective so lets quickly go over the advantages.

Advantage 1: People Will See It

Since billboards are seen along highways and busy streets, you are guaranteed visibility. Also, unlike commercials or magazine ads, you cannot flip the channel or turn the page. It is proven that people will notice the billboard whether they like it or not. The same is true for vehicle wraps and graphics. The difference is that many people travel the same route every day, such as a commute to work or to the store or to Grandma’s house. That equates to branding. Your customers will see your billboard regularly, which makes it more likely to stick in their minds and eventually make that purchase or appointment.

Advantage 2: Placement is Key and is Your Choice

You know your business and where your market lives. That means you can place your billboard advertisement wherever you feel it will be the most effective. This is a huge advantage when you have a business service area or are targeting an income level or regional mindset. You can also use billboards in areas where reaching people is difficult like a rural farming community or secluded truck stop. We’ll help you figure out how to use this with the best results possible.

Now we must discuss a few rules that lead to successful use of the above advantages.

Messages Must Be Brief

On average, a person will see your billboard for three to four seconds. This means you have to keep your message short and poignant. Successful billboards focus on images and very short blurbs or memorable logos. Billboards are often seen by drivers who don’t have time to read or write something down so any text on the billboard must be large, read easily and memorable.

Long-term Commitment is Key to Market Branding

Billboards are often rented for long-term commitments. This is because it takes a time, energy and money to change billboard ads, but also because the longer the customer sees your message, the more likely they will remember and make a purchase. Branding is the act of creating a nice little spot in someone’s head so that when they need your product or service, they know where to go. We recommend a contract of at least three months. Digital Billboards don’t have the associated cost of vinyl removal and installation but the same rule applies. To stand out of the crowd, you have to make the most noise.

Call Arizona Billboard Today and find our how we can help you succeed in your billboard campaign.


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Billboard On Fire

Category : Billboard Successes

We’d like to highlight an amazing billboard in Norfolk, Va.

It’s a fire restoration company’s elaborate billboard depicting a burning home. We’re highlighting it because the design prompted a flood of 911 calls over the weekend.

After months of planning and design, Belfor Property Restoration unveiled the billboard at a prime location along Virginia Beach Boulevard. It was realistic enough for the Norfolk Fire Department to ask the company to shut it off after receiving emergency call after emergency call.

Adams Outdoor Advertising made the billboard and used a machine to pump smoke from a fake window with charred curtains. A display of lights simulated flames.

“The biggest concern we want to kind of convey to the public is that the billboard is not on fire,” said Michael Hall, marketer for Belfor.

The company agreed to inform the public before installing another, similar, billboard along I-64 in Hampton.

That is some pretty effective design work if people think it is actually on fire. – Proving that people do read billboards!