Bus Benches and Bus Shelters are effective for point-of purchase, directional, residential coverage, and target marketing. These are a great replacement for poster showings in areas where billboards are not permitted.
Bus Benches are non-illuminated, eye level outdoor advertising display surface with a horizontal orientation for imaging. Benches are positioned on the public right of way a few feet from the pavement and directed at vehicular traffic, mass transit riders, bicyclists and all other passersby. Reusable full color posters are easily rotated from one location to another to effectively extend campaign reach to larger audiences.
Bus Shelter Displays are back lit, eye level outdoor advertising display surfaces measuring 48” x 68.5” with a vertical orientation for imaging. These back lit displays provide both automotive and pedestrian exposure along busy routes, offering general market coverage where clients live, work and play 18 hours a day, seven days a week. Full color, high resolution posters are easily rotated from one location to another to effectively reach a broader audience.
Does Bus-Bench Advertising Work?
Here are some statistics about bus bench advertising in the US:
- There are thousands of bus benches in Tucson, Double that in Phoenix and are prevalent all throughout the Southwest.
- Average cost for one bus bench (2007): $250.00US/month
- Bus bench advertising is an $8 billion industry in the US. Why? They work when done right.
Some placements work better than others:
In the world of bus benches, the rules are no different: Location, location, location. Tucson had a popular and effective bus system all connected by benches with ad spots. Phoenix and other Southern Arizona benches are snatched up by advertisements and signage. The following are some other must-haves with your bus bench location:
- High traffic areas that get congested during peak traffic hours
- Major arteries into your target areas
Contact Us for more information about where your advertisement will do best.