Introduction
Did you know that there are over 100 forms of out-of-home (OOH) or outdoor advertising media? In a diverse market like Arizona, evaluating these options can be particularly overwhelming and time-consuming. Whether you’re considering billboards, transit ads, or other outdoor formats, the array of choices can make it challenging to determine the best fit for your needs.
The Challenge
Properly assessing your target market often requires contacting at least five separate vendors. In Arizona, this means reaching out to different providers across various regions—from Phoenix and Tucson to smaller towns and rural areas. This process involves a lot of Googling, waiting for phone calls, and dealing with email responses from multiple sources, which can delay your advertising campaign and add to your workload.
Is your time being used effectively? With so many vendors to navigate, are you sure you’re getting an accurate representation of what’s available in Arizona? The process can be lengthy and complex, potentially diverting your focus from core business activities. This is where the Arizona Billboard Company can make a significant difference. By partnering with a company that understands the local market and has established relationships with various media providers, you can streamline the process and ensure that your advertising needs are met efficiently.
The Benefits of a Partner
A knowledgeable partner like the Arizona Billboard Company can act as your advocate and expert in the field. With a deep understanding of the local media landscape, we can help you navigate the many options available and secure the best locations for your needs. This partnership maximizes the effectiveness of your advertising spend, ensuring you get the most value for your investment.
Industry Insights
According to the 2009 In-Car Study by Arbitron, 98 percent of U.S. residents aged 18 or older have driven or ridden in a vehicle in the last month. In Arizona, with its vast landscapes and extensive roadways, this statistic is particularly relevant. The average American spends about 20 hours in a car per week and travels more than 200 miles in that time: a 31% increase since 2003. For Arizona businesses, this means a significant portion of your target audience is likely to see and engage with your ads.
Seventy-one percent of travelers often look at messages on roadside billboards. More than one-third of people report paying attention to an outdoor ad each time they pass one. In a state like Arizona, where road travel is common, billboard advertising a powerful tool for reaching a broad audience. Partnering with the Arizona Billboard Company ensures that your billboard ads are strategically placed and designed to capture the attention of drivers and passengers throughout the state.
By leveraging the expertise of a dedicated partner, such as the Arizona Billboard Company, you can navigate the complexities of outdoor advertising more effectively and enhance your visibility in the Arizona market. Call us today to streamline your next advertising venture!
