Local advertising isn’t just about finding a target audience. The desire to support local companies has grown each year since 2020, with 57% of American’s claiming that they would be willing to pay more for local services.
So how can we help reach your audience?
Maximize Local Visibility
With billboards, your company gets 24/7 exposure to your community. This means your business is constantly visible in your neighborhood, whether people are commuting to work, running errands, or out for evening activities. By being present during different times of the day and in various high-traffic areas, billboards enhance brand recognition, influence consumer decisions, and strengthen your connection with the local audience
Build Community Connection
Tailoring your message to reflect local events, values, or needs will resonate more with your audience. Highlight local landmarks, causes, or traditions can create a stronger emotional connection with residents and increase memorability. By reflecting the community’s experiences and priorities, you enhance your brand’s connection with residents, increase the memorability of your ads, and strengthen your presence within the local market. (Everyone remembers the 70-7 billboard on I-10 from Tucson to Phoenix!)
Get Wide Spread Reach
In the digital age, it can be hard to reach your diverse customers through algorithms. Billboards are particularly effective for broad brand-building messages and creating a strong presence in the public eye. Their ability to deliver high-impact messages and reinforce brand identity without the constraints of digital algorithms makes them a valuable component of a comprehensive marketing strategy. Plus, it’s proven to be an effective method: out-of-home advertising provokes a consumer response in 38% to 86% of instances.
Local advertising through billboards offers unparalleled 24/7 visibility, ensuring your business remains prominent in your community whether residents are commuting, running errands, or out in the evening. By tailoring messages to local events, values, and landmarks, billboards build a strong emotional connection with residents and enhance brand recognition. Additionally, billboards provide a broad, high-impact reach that complements digital efforts, with proven effectiveness in driving consumer response. Let us help with all of your billboard needs!
