Billboards are everywhere and we, most likely, see hundreds of billboard ads during a typical week, but retain just a few. Who can remember all those ads anyway? We remember relevant ads to us and ads that stand out and
Many companies forget about outdoor media, but when those companies add billboards and other outdoor ads to their marketing campaign they quickly see how successful these types of ads are. Industry experts are saying to all marketeers, Don’t forget about
As far as advertising goes it sometimes is necessary to think outside the box. Billboard Marketing campaigns need to make and impact as well as reach a widest possible audience. And on occasion a company needs to reach beyond a
Billboards are created by humans and therefore still subject to the Laws of Humanism. The Laws of Humanism state that for every three things a human does right the fourth one is wrong. My wife would tell me that that
There are digital screens and there are DIGITAL screens. Large and small digital screens proliferate our world but attention spans are increasingly scarce. Even still, some companies are making a huge bet that one of the biggest digital displays on
Tech companies and Facebook pushed the limits of direct to audience ads like email solicitation and Google ads and their marketing came up short. When the company reached out to Billboards, bus stop ads and other out-of-home advertisements they found
