Spending Rises 4.3 percent, well ahead of other traditional media Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late. While newspapers, magazines, radio and even now television are struggling
A New billboard competition will award one creative student billboard exposure for an entire year! We know, from the success of billboards, how monumental this could be for that artist. A billboard featuring the work of Matt Halm, of Macungie,
One of the best ways to get the most out of your advertising dollar is to create a memorable, clever campaign that will leave a lasting impression with everyone who sees your ads. Here are three tips on getting creative
Ad dollars spent in Out-Of-Home (OOH) advertising, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined that consumers rarely leave home without their mobile devices…and OOH’s reach, interactive capabilities and captivating
Billboards are everywhere and we, most likely, see hundreds of billboard ads during a typical week, but retain just a few. Who can remember all those ads anyway? We remember relevant ads to us and ads that stand out and
Many companies forget about outdoor media, but when those companies add billboards and other outdoor ads to their marketing campaign they quickly see how successful these types of ads are. Industry experts are saying to all marketeers, Don’t forget about
