One of the best ways to get the most out of your advertising dollar is to create a memorable, clever campaign that will leave a lasting impression with everyone who sees your ads. Here are three tips on getting creative
Ad dollars spent in Out-Of-Home (OOH) advertising, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined that consumers rarely leave home without their mobile devices…and OOH’s reach, interactive capabilities and captivating
Billboards are everywhere and we, most likely, see hundreds of billboard ads during a typical week, but retain just a few. Who can remember all those ads anyway? We remember relevant ads to us and ads that stand out and
Many companies forget about outdoor media, but when those companies add billboards and other outdoor ads to their marketing campaign they quickly see how successful these types of ads are. Industry experts are saying to all marketeers, Don’t forget about
As far as advertising goes it sometimes is necessary to think outside the box. Billboard Marketing campaigns need to make and impact as well as reach a widest possible audience. And on occasion a company needs to reach beyond a
Billboards are created by humans and therefore still subject to the Laws of Humanism. The Laws of Humanism state that for every three things a human does right the fourth one is wrong. My wife would tell me that that
