Billboards Work!

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  • Approximately 3.3 times as many prospect impressions per dollar than radio.
  • More than 3 times as many prospect impressions per dollar than television.
  • More than 6.6 times as many prospect impressions per dollar than newspapers.
  • More than 5.5 times as many prospect impressions per dollar than magazines.
  • And 10.3 times more impressions than the cost of direct mail.

 

Outdoor Advertising Statistics

Out of Home Advertising Revenue Rose 4.2 Percent

Out of home advertising revenue rose 4.2 percent in the first quarter of 2011 compared to the same period in 2010, accounting for nearly $1.4 billion, according to the Outdoor Advertising Association of America (OAAA). The increase in revenue signals steady positive year over year revenue growth since the second quarter of 2010.

“The out of home industry saw positive growth in 2010 and steady increases continue this year,” said OAAA President & CEO Nancy Fletcher. “Optimism remains high throughout all sectors of the industry as business strengthens.”

OAAA.org, May 2011