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Frequently Asked Questions
Why use outdoor advertising?
Outdoor advertising is the most cost effective media to get your message out. It influences your customer when they are mobile and most likely to make a decision to buy. The presence of outdoor advertising continually reaches consumers where they live, work, shop and play to deliver your message to today’s highly mobile consumer. Consumers are increasingly exposed to a growing list of multiple choices in both broadcast and print media; there are 100’s of T.V. and radio stations to choose from. Consumers are avoiding advertising messages by using remote controls, Tivo and Satellite Radio. Newspaper circulation has had a steady decline for the last 20 years as more and more consumers are getting their news from other sources. Outdoor advertising presents a powerful alternative choice for uncluttered delivery of your message. Outdoor advertising can’t be turned off, thrown out or ignored; it’s Big, Bold and Colorful and is one of the most cost effective forms of advertising delivering the lowest Cost-Per-Thousand impressions.
How much does a billboard cost?
Billboard prices are determined by many different market factors such as size, shape, traffic count, length of contract, number of locations leased, supply and demand to name a few. Because of our size we know the local, regional and national valuation for any market. You never know the cost until you see the results. Done correctly, there should be no cost, only an increase in your sales dollars.
Why can't I do it on my own?
Did you know that there are over 100 forms of OOH/ outdoor advertising media? Did you also know that a proper evaluation of a target market often requires contact with at least 5 separate vendors? That’s a lot of Googling and waiting for returned phone calls and emails from vendors. Can your time be better spent? Will you be sure you are getting an accurate representation of what is available? Could you use a partner who will act as an advocate an expert on your behalf – one that will ensure you get the best media/locations available at a fair rate? In the 2009 In-Car Study, Arbitron found 98 percent of US residents 18 or older have driven or ridden in a vehicle in the last month. The average American spends about 20 hours in a car pr week and travels more than 200 miles in that time. That is a 31 percent increase since 2003. Seventy-one percent of travelers often look at the messages on roadside billboards and more than one third report looking at an outdoor ad each or most of the time they pass one.
