Because they work! Marketers in all companies use multi-faceted techniques to make sure the public knows about their product or service. Studio marketing is no different. Seeing the stars and the action scenes larger than life draws people to the theater. The proof is in their repeated use of billboards across the nation.
Billboard Design Tips
The Power of Billboards: Boosting Small and Medium Businesses in Arizona
In the vast expanse of the Arizona desert, where the sun beats down relentlessly and the highways stretch out into infinity, there’s a silent champion