Monthly Archives: January 2012

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Out of Home is Up to the Job

Category : Billboard News

OAAA has a new report out on the successful uses of billboard advertising. The article is below.

Employers are looking to hire full-time staff again. More than four in 10 businesses report mild to significant recovery from the recession and as of November 2011, there were 3.2 million job openings in the US. Nearly three-quarters (73%) of HR professionals report their organizations are hiring full-time permanent employees.

Organizations with 500 or more employees are more likely to be hiring full-time employees than other businesses. However, more than half of these individuals are having trouble finding properly skilled workers for job openings at their companies. Outdoor advertising can reach job seekers.

On average Americans spend 25.1 minutes commuting to work. Seventy-six percent of workers drive alone to work. Another 10 percent carpool and 5 percent take public transportation. These are potential job seekers who are exposed to out of home advertising.

Sources: Society for Human Resources Management, US Bureau of Labor Statistics, US Census Bureau

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Great Billboard Design

Category : Billboard Successes

Outdoor Advertising is popular because it is effective. There are some rules that Arizona Billboard Company understand and are adept at following. One rule is clarity. You’re billboard will only be cost effective if people know what your message is. What are you trying to communicate? Is there a particular product you want to advertise? Or a service? Do you want people to find your business or your website? Can people call you or stop into your business and say hi? We can help you answer these questions.

The next rule is to have a creative design that not only looks nice, but reaches out of the billboard and slaps them across the face. (Figuratively speaking of course).

Here at Arizona Billboard Connection we are professionals at design. Our design team can get your message on your billboard with style, effectiveness and at a price you’ll love. Oh, and our customer service is second to none. When you deal with us, you deal with real people and a locally owned business.

Here are some creative billboards that might get your creative side moving a bit. After looking at these, ask yourself, what can a billboard do for my business?