Author Archives: Kathy

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Sony Emoji Movie Billboard

‘The Emoji Movie’: Real-Time, Innovative Billboards “Comment” on Traffic & Weather

Whether you consider emojis innovative or not, Sony’s outdoor digital ad campaign to promote its Emoji Movie definitely is. The digital billboards respond in real-time to current weather and traffic conditions. Using real-time, contextual triggers the many faces of the upcoming “The Emoji Movie” are now entertaining drivers on billboards in Chicago, Boston, Dallas, Phoenix, Seattle, Atlanta and Orlando.

If traffic is gridlocked, drivers see a meh-faced Gene (TJ Miller) or Poop (Patrick Stewart). Good traffic flow summons the Happy Smiler (Maya Rudolph). If it’s a pleasant 72 degrees and sunny, passersby see a smiling, shades-wearing Gene, but if it’s not pleasant, the Devil (Sean Hayes) appears. And, if it’s raining cats and dogs, those tumble down as well.

The ads are running through July 30. “The Emoji Movie,” produced by Sony Pictures Animation and distributed by Columbia Pictures hits theaters on Thursday, July 28.


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Get Inspired this Spring with the 4 Best Out-of-Home Ad Campaigns

The OBIE Outdoor Advertising Awards are out and we thought we’d share. After all, Spring is a season of new beginnings and inspiration. Take a look at these inspiring campaigns. Top Honors go to…

Best Billboard Campaign: Jackson Marketing Group’s campaign promoting the Big League World Series for kids 15-18 (Easley, SC) featured “photos of kids competing in prior editions of the tournament… ads that illustrated the drama of playing on a national stage.”

Best Multi-Format Campaign: A colorful, fun fact packed campaign promoting the Adler Planetarium (Chicago, IL).

Best Furniture/Transit/Alternative Campaign: Bus shelters featuring Denver Water’s incredible handmade, 3-D “You Can’t Make This Stuff” ads.

See the rest of the winners and read the article. Call Arizona Billboard Company to create your own inspired ad campaign.