Monthly Archives: January 2016

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Billboard On Fire

Category : Billboard Successes

We’d like to highlight an amazing billboard in Norfolk, Va.

It’s a fire restoration company’s elaborate billboard depicting a burning home. We’re highlighting it because the design prompted a flood of 911 calls over the weekend.

After months of planning and design, Belfor Property Restoration unveiled the billboard at a prime location along Virginia Beach Boulevard. It was realistic enough for the Norfolk Fire Department to ask the company to shut it off after receiving emergency call after emergency call.

Adams Outdoor Advertising made the billboard and used a machine to pump smoke from a fake window with charred curtains. A display of lights simulated flames.

“The biggest concern we want to kind of convey to the public is that the billboard is not on fire,” said Michael Hall, marketer for Belfor.

The company agreed to inform the public before installing another, similar, billboard along I-64 in Hampton.

That is some pretty effective design work if people think it is actually on fire. – Proving that people do read billboards!


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Cancer Institute Outdoor campaign ‘Pretty Shady’

Category : Billboard Successes

Here in the Southwest we can relate to an outdoor bus ad in Sydney, Australia.

The Cancer Institute NSW’s ‘Pretty Shady’ campaign provided Sydney pedestrians with UV protection and shade in an effort to highlight the truth about the harsh Australian sun.

Cancer Institute NSW, JCDecaux and UM created a custom-built SPF50+ sun screen dispensers on numerous bus shelter wraps. It also shaded commuters from damaging UV rays.

It was a salute to old-school ‘lucky grab’ crane arcade game.  The custom-built JCDecaux Citylights dispenser panel is operated by a mechanical claw. The dispenser mechanism is designed to engaging people with a serious sun safety message.

Bus-shelter wraps which included custom roof panels, have been installed throughout the CBD and summer hot spots to provide Sydney commuters with shelter from harmful UV rays and help to raise awareness of the ‘Pretty Shady’ sun smart message and overall campaign aimed to stop skin cancer, one summer at a time.

“Pretty Shady takes a fresh approach to raising awareness and encouraging sun protection in young people,” said Alecia Brooks, Portfolio Manager Skin Cancer Prevention, Cancer Institute NSW.

“This installation is all about getting sunscreen into the hands of a generation who can work together to stop Skin Cancer one summer at a time,” continued Brooks.

“Out-of-Home is now more than ever, an active medium that provides unique engagement opportunities that deliver real results,” said Alan Klein, Head of Creative Solutions, JCDecaux.

“The Pretty Shady activity is the perfect example of how OOH can deliver a real value exchange by providing tangible benefits to those who engage or come into contact with the campaign,” continued Klein.

Probably in competition with Arizona, Australia has the highest rate of skin cancer in the world but change can happen. We know that stopping sun damage stops 95% of melanomas, the deadliest form of skin cancer. If people share and engage in this message and act upon it, the next generation of young Aussies should be able to turn the tables. Here in Tucson, we’ve seen a dramatic reduction in skin cancer rates from bringing awareness to people.


watch the cool video here:

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Fun billboard idea from Cannons Digital Camera Campaign

Category : Billboard Successes

This is a great campaign idea! Check this out. Maybe next time you’re in New York or somewhere just as amazing, you’ll use Cannon’s tips and take the perfects picture.

This quote is from the AdWeek’s mag: source

“Starting today, Canon and 360i are setting up pop-up digital billboards around New York’s most photographed locations to help people snap their best photos.

The outdoor campaign includes trucks that pop open to display digital screens in three of the city’s most-photographed areas: the Flatiron District, Central Park South (at 59th Street and 5th Avenue) and the Brooklyn Bridge (at Brooklyn Bridge Park’s Fulton Ferry Landing). The brand is also running ads on billboards at Penn Plaza near Madison Square Garden.

Through Sunday, the digital billboards will pull in 200 tips from data gathered from social networks, traffic updates and weather information, and the billboard’s creative can be swapped on the fly based on current conditions.

“We started by looking at the hottest regions of photo activity in NYC, based on where people were taking and posting the most photos, which guided the placement of our billboards,” said Pierre Lipton, 360i’s chief creative officer. “Throughout the campaign we’ll be listening on Facebook, Twitter and Instagram and responding to people who submit their photos on these platforms. And that’s in addition to all the APIs we’ll be listening to—pulling in weather, traffic, location information and more.”

Outside of Madison Square Garden, New York Knicks and Rangers fans will see a sports-related message before the teams’ games this week. And during Billy Joel’s concert on Thursday night, attendees will get a tip on how to snap a concert picture.

Other advice includes how to shoot into bright sunlight in the middle of the day, take a picture in the rain and fog, and shoot the perfect sunset.


A team of five people will also be on-site to give passersby tips on how to take pictures, and people can also test out Canon cameras.

Using the hashtag #RealTimeTips, people who post on social media will be directed to, a scrolling website filled with 100 tips for photographers like “how to create a double exposure.” Each one is illustrated with cinemagraphs and GIFs.

Check out the heat map of New York’s most photographed locations:


Canon’s campaign is the latest example of the brand’s focus on mobile and digital work that doesn’t necessarily promote its line of cameras. Last year, Canon launched a digital platform for photographers to share their work and this year’s “Project Imagination: The Trailer” contest with Hollywood producer Ron Howard encouraged consumers to submit 60-second films from their lives.”