Monthly Archives: August 2013

  • -

Billboard has Eyes

Category : Billboard Successes

-by Brad Peterson, Aug. 29th, 2013

There’s a new billboard in town. The new billboard doesn’t just like to be looked at, but it looks back at you. This is a revolutionary idea and is taking root in London. No doubt the watchful billboard will be coming to a town near you.

There is a billboard in JCDecux London Cromwell Rd that recognizes Mini car drivers. It pops up an ad based on the color and model of the Mini you’re driving.

On 29 August an experiential element will be added. On that day, drivers will be invited to interact with the billboard and will be offered a series of treats – such as bacon sandwiches and smoothies in the morning, or a tank of fuel, or flowers on the home-time drive – at a designated pull-in space on the road.
The campaign, created by Iris, Vizeum and Posterscope, has been designed to celebrate the “spirit of inventiveness” among Mini owners.

The applications of this idea has potential beyond product and purchase support. Image driving along. Your car is recognized and depending on the time of day and your location you’re given a free cup of coffee at a nearby java house. There you decide on a whim to get a scone. There’s the upset. I can envision a future where billboards talk to your car directly or your cell phone.

Say your facebook page says your stressed. That billboard two miles from work might just off you a free massage from Rubs. How cool will that be?

  • -

Billboard Adheres to Advocacy Principals

-by Aug. 15th, 2013

Billboard Connection is a proud member. The industry principles are below:

In addition to adhering to external laws and regulations, the members of the Outdoor Advertising Association of America (OAAA) have adopted a set of voluntary industry principles. OAAA endorses this code and encourages its members to operate in conformance with these principles.

Observe Highest Free Speech Standards

  • We support the First Amendment right of advertisers to promote legal products and services, however, we also support the right of media companies to reject advertising that is misleading, offensive, or otherwise incompatible with individual community standards, and in particular, we reject the posting of obscene words or pictorial content.

Protect the Children 

  • We are careful to place advertisements for products illegal for sale to minors on advertising displays that are a reasonable distance from the public places where children most frequently congregate.
  • We are committed to a program that establishes exclusionary zones that prohibit stationary advertisements of products illegal for sale to minors that are intended to be read from, at least 500 feet of, elementary and secondary schools, public playgrounds, and established places of worship.
  • We support reasonable limits on the total number of advertising displays in a market that may carry messages about products that are illegal for sale to minors.
  • We seek to maintain broad diversification of customers that advertise using the medium.

Support Worthy Public Causes 

  • We are committed to providing pro bono public service messages to promote worthy community causes.
  • We advocate the use of outdoor advertising for political, editorial, public service, and other noncommercial messages.

Provide an Effective, Attractive Medium for Advertisers 

  • We are committed to providing value and service to advertisers in communities nationwide.
  • We are committed to maintaining and improving the quality, appearance, and safety of advertising structures and locations.
  • We encourage the use of new technologies to continuously improve the service provided to advertisers and the information provided to the public.
  • We are committed to excellence in the ads we exhibit because our medium provides the most public “art gallery” there is.

Respect the Environment 

  • We are committed to environmental stewardship.
  • We encourage environmentally friendly business practices for the reduction of waste, improvement of energy efficiency, and use of recyclable materials.

Provide Effective and Safe Digital Billboards

  • We are committed to ensuring that the commercial and noncommercial messages disseminated on standard-size digital billboards will be static messages and the content shall not include animated, flashing, scrolling, intermittent or full-motion video elements (outside established entertainment areas).
  • We are committed to ensuring that the ambient light conditions associated with standard-size digital billboards are monitored by a light sensing device at all times and that display brightness will be appropriately adjusted as ambient light levels change.

Uphold Billboard Industry Self Regulation 

  • We support billboard advertising as a business use to be erected in commercial and industrial areas.
  • We support new billboard locations in unzoned commercial and industrial areas only where there is business activity.
  • We oppose the construction of stacked bulletins (i.e., two 14’ x 48’ faces or larger facing in the same direction)
  • We oppose the construction of new billboards on truly scenic segments of highways outside of commercial and industrial areas.
  • We oppose illegal cutting, and are committed to reasonable control and maintenance of vegetation surrounding billboards.
  • We support the expeditious removal of illegally erected billboards without compensation; OAAA member companies are encouraged to inform responsible authorities if they become aware that illegal billboards are being erected.

Protect Billboard Industry Rights 

    • We support the right of outdoor advertising companies to maintain lawfully erected billboards.
    • We support laws that assure just compensation for removal of legal billboards.

When you deal with Arizona Billboard Company, you deal with the best. Call us today and get your ad campaign started!