WARNING: Bad Billboards cost far more than Good Billboards
Category : Billboard Design Tips
-by Brad Peterson, May 27th 2014
We’re always looking for ways to show our customers what working with a bad billboard company could get you: You could waste your hard earned dollars on ineffectual advertisements that at best fail to bring in a single customer and at worst, send your customers to your competition!
We’ve run across some examples that will exhibit our point a bit. These came from the Michigan State University Extension Education department. Source: http://msue.anr.msu.edu/news/billboard_advertising_is_good_until_it_is_badvertising
The first board is an example of an effective board. I like to show this first because you can immediately see the difference in the following bad boards.
This one has an emotionally charged image with clear and precise directional. This board will get you clients. There is no doubt. These are the kind of boards we design at Arizona Billboard Company.
The next board is an example of content that would do better on a website or brochure. You can’t read the explosion of text or even pick something to read very quickly. And at 85 miles per hour, you’ll just miss it all.
This third image is laughable. You’d think this was a joke, but it is not. There are so many boards out there that are blocked by trees, buildings or other obstructions. We know how to pick boards so you don’t pay for mistakes like these.
Finally here’s a board that seems to follow all the rules but doesn’t. You’ve got the huge logo there. So you’ll get some success with that. But what about the other type down there? Is it important? It sure is otherwise you’d never put it on the board to begin with.
Contact Arizona Billboard Today and see what we can do for you! We get the design right so your ad campaign is as effective as it can be.