Warming Hands Bus Ad
Category : Billboard Successes
-by Brad Peterson, March 24th 2014
Thinking outside the box still happens even when it is below freezing. This was the case in Montreal.
Quote: “Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop! The “Moments of Warmth” campaign for Duracell had bus patrons in Montreal join hands to complete a circuit and activate heaters in a branded bus shelter. Commuters gleefully clasped palms and smiled as warmth spread within the shelter. The good intentions don’t end at the bus stop. Share the video from their Facebook page, use the tag #PowerWarmth, and Duracell will donate $1 to Habitat for Humanity.”
great idea! Let’s just hope your not the only one freezing their rear end off and your arms just won’t reach both sides 🙂
Thanks, Duracell for the inspiration!