The Billboard Advantage
Category : Billboard Design Tips
Businesses are always seeking new ways to advertise and promote their services or products to the most effective audience and there are so many methods of advertising it is often handed over to marketing firms or specialists. Arizona Billboard Company is one of the specialists. We know how to take advantage of different businesses and industries, understanding there’s not just one right way. We know billboards are effective so lets quickly go over the advantages.
Advantage 1: People Will See It
Since billboards are seen along highways and busy streets, you are guaranteed visibility. Also, unlike commercials or magazine ads, you cannot flip the channel or turn the page. It is proven that people will notice the billboard whether they like it or not. The same is true for vehicle wraps and graphics. The difference is that many people travel the same route every day, such as a commute to work or to the store or to Grandma’s house. That equates to branding. Your customers will see your billboard regularly, which makes it more likely to stick in their minds and eventually make that purchase or appointment.
Advantage 2: Placement is Key and is Your Choice
You know your business and where your market lives. That means you can place your billboard advertisement wherever you feel it will be the most effective. This is a huge advantage when you have a business service area or are targeting an income level or regional mindset. You can also use billboards in areas where reaching people is difficult like a rural farming community or secluded truck stop. We’ll help you figure out how to use this with the best results possible.
Now we must discuss a few rules that lead to successful use of the above advantages.
Messages Must Be Brief
On average, a person will see your billboard for three to four seconds. This means you have to keep your message short and poignant. Successful billboards focus on images and very short blurbs or memorable logos. Billboards are often seen by drivers who don’t have time to read or write something down so any text on the billboard must be large, read easily and memorable.
Long-term Commitment is Key to Market Branding
Billboards are often rented for long-term commitments. This is because it takes a time, energy and money to change billboard ads, but also because the longer the customer sees your message, the more likely they will remember and make a purchase. Branding is the act of creating a nice little spot in someone’s head so that when they need your product or service, they know where to go. We recommend a contract of at least three months. Digital Billboards don’t have the associated cost of vinyl removal and installation but the same rule applies. To stand out of the crowd, you have to make the most noise.
Call Arizona Billboard Today and find our how we can help you succeed in your billboard campaign.