Getting Creative…with Creative!
One of the best ways to get the most out of your advertising dollar is to create a memorable, clever campaign that will leave a lasting impression with everyone who sees your ads. Here are three tips on getting creative – with creative!
1. Extreme Exaggeration
Take the basic idea you want to communicate – your concept – then exaggerate it. Push it beyond reason and reality using copy, visuals or both. An interesting approach is to exaggerate the visual and understate the text, or vice-versa. Simplify your message, the main point you want to get across, into one sentence or visual, and push it…all the way to outrageous!
2. Interesting Character
Your character could be an actor playing a role, or even an illustrated or animated creation. You have total freedom to create and brand yourself – remember that while a “brand character” should represent your brand, in invented character does not…try taking a risk with characters that are outside your brand. Engaging, out of the ordinary characters stand out because they’re quirky, memorable and break through the ho-hum advertising clutter.
Most everyone has a problem or two – and it could be your product that provides a solution! If your product or service is a problem-solver, start off with what might be the issue at hand. Later in the ad, address how your product/service takes care of the issue – this works particularly well if your business takes care of a big consumer issue/concern. The bigger the problem, the mightier the impact your one-line solution/image will leave.
Source: AdCracker.com 9/2015