Comentary on the article ‘The Season of Giving’ by the OAAA.org
Category : Billboard News
October 27th, 2011
Hello, I’ve run across this article from the Outdoor Advertising Association of America. For all those that are thinking about advertising on a billboard or an outdoor poster or buss bench READ THIS ARTICLE!
Holiday sales and traffic typically make up 20 percent of annual retail activity, and with lower consumer confidence headed into this holiday season, few retailers plan to stop or cut back on wooing shoppers, particularly because the weeks before Christmas are too crucial to their economic health. This is relevant to your business. People will be shopping, buying and building this winter. You can’t afford not to get the word out to your customers!
Holiday sales are expected to see moderate growth at 2.8 percent for 2011, which will mark the 19th consecutive month of year-over-year US retail sales growth. To encourage sales, there is likely to be more discounting this season. Retailers are going to try to use early strategic promotions to get people in, and hold the line on broader discounts as long as they can. Competition for the attention of the public is a horse race. Don’t sit this year out.
Outdoor advertising can help increase retail sales — it is one of the last messages a consumer receives before making a buy decision. Nearly three-quarters of outdoor advertising viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home — all times when outdoor advertising has the opportunity to be influential. Get in on the action. Grab your customers attention, invest in yourself and you’ll be set up to grab the gold when this recession is behind us. Read the original article here.
Sources: Arbitron, Marketing Daily, National Retail Federation, New York Times, ShopperTrak