Category Archives: Billboard News

  • -

Get Inspired this Spring with the 4 Best Out-of-Home Ad Campaigns

The OBIE Outdoor Advertising Awards are out and we thought we’d share. After all, Spring is a season of new beginnings and inspiration. Take a look at these inspiring campaigns. Top Honors go to…

Best Billboard Campaign: Jackson Marketing Group’s campaign promoting the Big League World Series for kids 15-18 (Easley, SC) featured “photos of kids competing in prior editions of the tournament… ads that illustrated the drama of playing on a national stage.”

Best Multi-Format Campaign: A colorful, fun fact packed campaign promoting the Adler Planetarium (Chicago, IL).

Best Furniture/Transit/Alternative Campaign: Bus shelters featuring Denver Water’s incredible handmade, 3-D “You Can’t Make This Stuff” ads.

See the rest of the winners and read the article. Call Arizona Billboard Company to create your own inspired ad campaign.


  • -

Google Billboards? What’s that you say?

Category : Billboard News

Yes, it is true. Google understands the reality of billboards. They work in the real world and so it goes, they might work in the digital world. We aren’t talking about ads or pop ups. We’re talking about strategically placed pins on Google Maps that will highlight nearby businesses regardless of your search term.

The ads will be called “promoted pins.” They will pinpoint restaurants, clubs, entertainment venues and other merchants located along your route or in the area you’re looking at. I believe they will also show up along your route in the typed areas.

This is the first time Google has inserted the equivalent of a digital billboard into the directions map itself.

Maps app from Waze seems to do this for their map service but they don’t have the reach or clout as Google Maps. They say that Google Maps has more than 1 billion users worldwide, and that’s a lot of weight behind the ad program.

“Google will tailor the new ads to your interests based on what it’s learned from past search requests and other activities on its services.

If the targeting works as intended, coffee lovers might see a promoted pin offering a discounted drink from a Starbucks along their route. Google aims to provide “tasteful commercial experiences,” said Jerry Dischler, a Google product manager who oversees the company’s search-driven advertising.”

Google thinks that the increase of mobile phones and GPS derived map directions is the perfect way to get people going where they want to go, and how to get what they want along the way.

What do you think?

Source: http://www.dailyjournal.net/view/story/60271b303622406a8f63be35476947fb/US–Google-Ads-On-Maps


  • -

Behind OOH’s Strong Third Quarter

Spending Rises 4.3 percent, well ahead of other traditional media

Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late.

While newspapers, magazines, radio and even now television are struggling to hold onto advertising dollars, OOH revenue is going up.

That continued in the third quarter when advertising spending increased by 4.3 per cent over last year, according to the Outdoor Advertising Association of America. Spending hit $1.71 billion and it marked the medium’s 22nd straight quarter growth. By contrast, Kantar media estimates overall ad spending was down by about 4 percent in the third quarter.

There are three main reasons for OOH’s continued health compared to other traditional media. The first, and mot notable, is that unlike print and broadcast, OOH is not seeing advertisers flee to digital. Standard Media Index, which tracks ad spending on the part of 80 per cent of U.S. agencies, notes that the impact of digital on OOH has been minimal. Most advertisers are not shifting budgets out of OOH to the web. Instead they’re taking that money from other traditional media. According to SMI data for October, OOH barely saw any shift in its budget in the top six ad categories compared to last year. whereas radio for instance saw a decline in nearly every category. And newspapers were off 11 percent in retail alone.

Another Key to OOH’s continued growth has been its ability to integrate neatly with the hottest thing in advertising, mobile. Advertisers can add mobile components to their campaign easily through Bluetooth or QR codes.

Finally, top ad categories increased their OOH spending in the third quarter. Retail, the No. 2 category was up 10 per cent, to 16.4 million, the biggest growth for any top-10 category. The No.1 ( miscellaneous services and amusements) and No 3 (media and advertising) categories were also both up at least 7 percent from last year.

By Bill Cromwell – MEDIA LIFE Magazine


  • -

Artists Win FREE Billboard for a Year!

A New billboard competition will award one creative student billboard exposure for an entire year! We know, from the success of billboards, how monumental this could be for that artist.

A billboard featuring the work of Matt Halm, of Macungie, the People’s Choice Award Winner from the ArtPop 2015 competition. (Courtesy photo)

The ArtPop Lehigh Valley Billboard Program fired up in 2014 and is a public art program focused on highlighting local artists and the roles they play in communities by featuring their work on popular billboards.

The works of six artists are featured on Adams billboard’s for all of 2015.

The cool thing is that ArtPop will add a student contest in 2016, awarding one lucky student the same honor: their original artwork on display on an Adams billboard for all of 2016.

“What is so great about this project is that it teaches youth the professional approach to art and business,” said Diane LaBelle, executive director of Lehigh Valley Charter High School for the Arts and one of the contest judges. “It especially dramatizes the connection between artistic creativity and entrepreneurship in the global world of the 21st century.”

The ArtPop Scholastic Competition will be open to Lehigh and Northampton county high schoolers. But, here at Arizona Billboard Company, we think this should be reproduced in other local areas because of the value it can add to every community.

Source: http://www.lehighvalleylive.com/bethlehem/index.ssf/2015/10/artpop_contest_gives_students.html


  • -

OOH Advertising Tops All Media with Consumer Connections Near Point-of-Purchase

Ad dollars spent in Out-Of-Home (OOH) advertising, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study.

The report determined that consumers rarely leave home without their mobile devices…and OOH’s reach, interactive capabilities and captivating messages move consumers to immediately look up and learn more about products and services. Additionally, OOH is more likely to reach potential clients in the hour leading up to mobile activities, consistently outperforming TV, Radio and Print.
According to Jim Spaeth, “OOH is often the first step on the path to purchase…and can secure shopper engagement with an effective hand-off to mobile.” Four out of ten respondents indicated that they had an OOH ad in mind up to one hour prior to engaging in their mobile online shopping action.
Remember…OOH Advertising – whether it’s Buses, Billboards, Benches and more – cannot be turned off, turned down, or tuned out. OOH Advertising is up live and working for you 24/7 to get your message out to potential customers and keep your company branded.
Article from OAAA 9/2/15, reported by Jack Loechner, Center for Media Research

  • -

TIMES SQUARE BEHEMOTH

Category : Billboard News

There are digital screens and there are DIGITAL screens. Large and small digital screens proliferate our world but attention spans are increasingly scarce. Even still, some companies are making a huge bet that one of the biggest digital displays on Earth will capture audiences and make big returns.
The gamble? Check this out: The largest and most expensive digital billboard in Times Square will light up the street on Tuesday night.
The new screen stands a whopping eight stories tall and is almost as long as a football field! In fact, it is as long as the entire block from 45th Street to 46th Street on Broadway. They call the center of the Times Square the ‘bow tie.’ The display has 24 million LED pixels! Giving it a higher resolution than even the best of today’s top-of-the-line television sets.
And it costs more than $2.5 million for a four week contract. That makes the megascreen one of the most expensive pieces of outdoor ad real estate on the market. A digital art exhibition by the acclaimed Universal Everything studio collective will begin the life of the screen on Tuesday. After-which, Google will take over and advertise on the screen through the New Year.
The screen covers an entire city block. Now that’s huge!
“Size matters in Times Square,” said Harry Coghlan, president of Clear Channel Outdoor New York, which is selling the ad space. Last week, as he stood on the corner of 46th Street and Broadway watching test images of skiers and fashion models illuminate the new display, tourists turned their heads to look at the sign, their jaws actually dropping.
“Sometimes it just comes down to wanting to stand out, and it comes down to ego,” he said.
Every day, more than 300,000 pedestrians are estimated to enter the Times Square ‘bow tie,’ where Seventh Avenue intersects with Broadway between 42nd and 47th Streets. New Yorkers typically breeze through, their heads in their phones, but the location is a tourist attraction and the billboards are a part of the attraction. Plus, the attraction is broadcast across the globe during New Year’s Eve celebration and others alike.
“People go to the Grand Canyon to see the most visually stunning natural canyon in the world. They come to Times Square to see the most digitally striking canyon in the world,” said Tim Tompkins, president of the Times Square Alliance.
“The signs really are part of the culture, part of the fabric of the excitement of this city,” Mr. Roth said. “And, by the way, we are in it for the money, and they are an interesting part of our business.”
One of the oldest forms of advertising, billboards are attracting new attention as digital displays allow for new levels of real-time interactivity. Marketers increasingly are deploying new social media and mobile components that allow viewers to engage in activities like broadcasting their faces on a billboard or downloading coupons because they walked past an ad.


  • -

Tech Companies Love Billboards

Tech companies and Facebook pushed the limits of direct to audience ads like email solicitation and Google ads and their marketing came up short. When the company reached out to Billboards, bus stop ads and other out-of-home advertisements they found success.

boxed-01-2014
Boxed.com has an app that sells and delivers wholesale packaged-goods. They purchased subway poster contracts to drive app downloads. Chieh Huang, CEO of Boxed says, “We’ve tried a lot of ROI-based ad networks, and [out-of-home] averages out if you do it right. Even though it is more expensive, we can recoup the costs.”

Out-of-home ads are tougher to track than digital ads but the Boxed study shows that users kept the app on their phones for a long period of time which drove customers to their store in large numbers. They’ve been successful in teaching people to shop from their phones and their brand is gaining momentum.

Paypal, Seamless and Venmo have run successful billboard campaigns as well. The proof is in the contracts. They’ve upped their investment and the only reason why a company would do this is because it works.

Facebook launched its first out-of-home campaign in LA and Chicago to brand Messenger, its new mobile messaging app.
“By using a variety of [out-of-home] creative in our ‘Say Anything Better’ brand campaign, we could be a part of the city landscapes while simultaneously showcasing different messaging for Chicago and L.A.,” said Rebecca Van Dyck, head of Facebook’s brand marketing.
Local businesses can learn from the leaders of industry. If they know the benefits of billboard advertisements, then so should you.


  • -

Consumer Behavior

Modest dips or rises in total vehicle miles traveled across America will continue – up or down – depending on the season or other market conditions. In these difficult economic times, some national media are in decline because the audiences they reach are eroding. But, outdoor advertising remains a growth medium because it reaches mobile mass or targeted audiences day and night.

By far, people spend more time in the out of home space compared to the in home space. When they are outside the home they are consuming, mobile, and part of the outdoor advertising audience.

 

In today’s consumer environment, message overload has made it difficult for brands to cut through the clutter and get noticed. Fragmentation has changed the way consumers perceive media. Over the past 30 years, the number of television channels per household has increased dramatically while magazine and radio options have skyrocketed.

 

Today, consumers choose the ad content they will accept. TiVo has changed the way people watch television, satellite radio and iPods have changed the way people listen to music, and mobile devices have changed the way people find printed news. Outdoor advertising is benefiting from technological advances in communications.

 

Outdoor is an efficient media buy compared to other traditional media. In contrast, television and radio rates continue to climb as audience share erodes.

Outdoor advertising is there 24/7 and reaches highly mobile American consumers with effective advertising messages. The current economic downturn and resulting change in consumer behavior will have a negligible effect on the reach and frequency of outdoor advertising messages. In fact, during an economy in recession, outdoor advertising, with its high cost effectiveness, may be the best option for companies looking to increase brand awareness and maintain their competitive advantage during tough economic times.


  • -

When Digital Billboards Die

Category : Billboard News

-July 25th, 2013

One would think that digital billboards take a bite out of our environment and adding to the carbon footprint of the outdoor ad phenomenon. The truth is, wile digital billboards contain heavy metals, aluminum and a large amount of production materials in their deaths they retain serious value- to recyclers.

Across this nation there are up to 400,000 billboards. Paper and glue are giving way to polyethylene large-format printed materials.

In ten years around 2,400 billboards have been converted to digital displays containing LED lights. Advertisers love the flexibility, and government is using this new communications platform to deliver emergency messages and to find fugitives and abducted children.

Like all electronics, digital billboards wear out eventually. Many regulators, the billboard industry leaders and anti-sign critics wondered about the fate of digital billboards once their pixels had died or the electronics blinked out.

In 2010, an anti-sign group based in Philadelphia said that digital billboards have “an abundance of difficult-to-recycle, discarded technology.”They even circulated a report, “Illuminating the Issues” by Gregory Young, which featured a photo of out-of-date cathode-ray-tube monitors with the caption: “Could digital signage one day face a similar fate?”

The group on Philadelphia was using scare tactics which turned out not to be true at all.

“Recycling is more practical than the landfill,” sums up Rod Wardle, vice president at digital billboard manufacturer Young Electric Sign Co. (YESCO) in Logan, Utah. “The landfill is not a smart man’s option.”

The outdoor advertising industry has learned that almost the entire unit can be recycled. Some parts are reused, and a fraction—less than 2 percent—is disposed of at certified facilities.

“These signs weigh up to 9,000 pounds,” Wardle says. “It’s more expensive to take a digital billboard to a landfill than it is to recycle it.”

In a real world example there was a digital billboard in St. Louis that was killed by a tornado on April 22nd. Crews dismantled all the components and hit the market.

  • Aluminum = $2000.00 Sixty-four percent of a digital billboard is aluminum
  • Stainless steel and copper wiring was bought (non disclosed) by local recyclers
  • LED modules were separated from their plastic (you know what happens to plastic)
  • Fan assemblies were scrapped as build metal and sold for spare parts.
source: http://www.recyclingtoday.com/rt0112-recycling-LED-billboards.aspx

  • -

Censorship in Phoenix?

Category : Billboard News

-April 23rd, 2013

guns save lives poster in phoenix bus ad50 pro-gun advertisements were removed from Phoenix bus shelters. The signs read, “Guns Save Lives.” and then promoted firearm safety classes. The signs were removed because they violated the city of Phoenix’s policy against putting up non-commercial advertisements on buses and other outdoor ad spots.

Now an unlikely pair has combined forces to fight the decision. The American Civil Liberties Union and the conservative Goldwater Institute will wage the legal battle against the city saying the move violates free speech and is based on a policy that is ‘vague’ and unconstitutional.

The bus posters were originally put up in 2010 by Alan Korwin who manages TrainMeAZ.com. He put up the ads after the 2010 passage of a state law which expanded the concealed-carry rights of lawful gun owners.

Phoenix officials took the posters down within days saying they did not promote the website or their business clearly but instead conveyed a political message.

Read more about this issue here.