Category Archives: Billboard Design Tips

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Billboard Adheres to OAAA.org Advocacy Principals

-by OAAA.org Aug. 15th, 2013

Billboard Connection is a proud OAAA.org member. The OAAA.org industry principles are below:

In addition to adhering to external laws and regulations, the members of the Outdoor Advertising Association of America (OAAA) have adopted a set of voluntary industry principles. OAAA endorses this code and encourages its members to operate in conformance with these principles.

Observe Highest Free Speech Standards

  • We support the First Amendment right of advertisers to promote legal products and services, however, we also support the right of media companies to reject advertising that is misleading, offensive, or otherwise incompatible with individual community standards, and in particular, we reject the posting of obscene words or pictorial content.

Protect the Children 

  • We are careful to place advertisements for products illegal for sale to minors on advertising displays that are a reasonable distance from the public places where children most frequently congregate.
  • We are committed to a program that establishes exclusionary zones that prohibit stationary advertisements of products illegal for sale to minors that are intended to be read from, at least 500 feet of, elementary and secondary schools, public playgrounds, and established places of worship.
  • We support reasonable limits on the total number of advertising displays in a market that may carry messages about products that are illegal for sale to minors.
  • We seek to maintain broad diversification of customers that advertise using the medium.

Support Worthy Public Causes 

  • We are committed to providing pro bono public service messages to promote worthy community causes.
  • We advocate the use of outdoor advertising for political, editorial, public service, and other noncommercial messages.

Provide an Effective, Attractive Medium for Advertisers 

  • We are committed to providing value and service to advertisers in communities nationwide.
  • We are committed to maintaining and improving the quality, appearance, and safety of advertising structures and locations.
  • We encourage the use of new technologies to continuously improve the service provided to advertisers and the information provided to the public.
  • We are committed to excellence in the ads we exhibit because our medium provides the most public “art gallery” there is.

Respect the Environment 

  • We are committed to environmental stewardship.
  • We encourage environmentally friendly business practices for the reduction of waste, improvement of energy efficiency, and use of recyclable materials.

Provide Effective and Safe Digital Billboards

  • We are committed to ensuring that the commercial and noncommercial messages disseminated on standard-size digital billboards will be static messages and the content shall not include animated, flashing, scrolling, intermittent or full-motion video elements (outside established entertainment areas).
  • We are committed to ensuring that the ambient light conditions associated with standard-size digital billboards are monitored by a light sensing device at all times and that display brightness will be appropriately adjusted as ambient light levels change.

Uphold Billboard Industry Self Regulation 

  • We support billboard advertising as a business use to be erected in commercial and industrial areas.
  • We support new billboard locations in unzoned commercial and industrial areas only where there is business activity.
  • We oppose the construction of stacked bulletins (i.e., two 14’ x 48’ faces or larger facing in the same direction)
  • We oppose the construction of new billboards on truly scenic segments of highways outside of commercial and industrial areas.
  • We oppose illegal cutting, and are committed to reasonable control and maintenance of vegetation surrounding billboards.
  • We support the expeditious removal of illegally erected billboards without compensation; OAAA member companies are encouraged to inform responsible authorities if they become aware that illegal billboards are being erected.

Protect Billboard Industry Rights 

    • We support the right of outdoor advertising companies to maintain lawfully erected billboards.
    • We support laws that assure just compensation for removal of legal billboards.

When you deal with Arizona Billboard Company, you deal with the best. Call us today and get your ad campaign started!


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Why Outdoor Media Works

-October 29th, 2012

Selling is thought of as a part of marketing, however, the two disciplines are completely different. The sales discipline often forms a separate grouping in a corporate structure, employing separate specialist who use the art of persuasion to sell products. Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesperson relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.

 

Outdoor advertising can provide enormous service to a company’s sales time by providing a media platform that can efficiently and cost-effectively communicate to consumers. Outdoor advertising sells products.

 

Why Outdoor Advertising Helps Sell Products

  • Helps the public find goods and services. American public opinion (80%) reflects that outdoor both help create jobs and help businesses attract customers (Charles Taylor)
  • Ninety percent of motorists depend on outdoor to provide helpful information for locating services such as gas, food and lodging, as well as retail outlets and tourist attractions. One out of every five dollars spent in outdoor is for travel and tourism.
  • Typically, five to ten percent of jobs in a community come from businesses advertising in outdoor media.
  • Outdoor is essentially a local ad tool (70%) strongly rooted in local economy, and it enables small businesses — the infrastructure of a community and the jobs engine of its economy – to connect with consumers.
  • For businesses in some small towns without a paper or local TV station, outdoor is the only local ad medium available to reach the public.
  • Outdoor reminds consumers that a brand is a good choice when the public is ready to purchase.
  • Contemporary social trends favor outdoor. It provides quick information to help busy, mobile individuals on-the-go make purchase decisions.
  • The segment of the population that will encounter interactive ad technology is highly mobile, technologically sophisticated, and likely to find the cutting edge outdoor technology exciting as well as useful.

 

Media Mix

article source:http://campaign.r20.constantcontact.com/render?llr=cwdlyifab&v=0015qcJ7P_42YgLYQMKnXMtVSUzWGyGZlSpwhLm1ekPea_k3SnbBYHyLI9uznXAY-2BL3z5gpHjFWS6Z2l-p2yXdwZGT3p40TYilUTUR6WSuoU5FSj2kxkp75iU2q5q5AB10-f3NLyGkoI%3D


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Proud Member of the OAAA!

-July 30, 2012

Arizona Billboard Connection is a proud member of the OAAA. Who is the OAAA anyway? It is the Outdoor Advertising Association of America that’s who. When you are looking to buy outdoor advertisements- which include billboards, bus benches, outdoor posters, freeway signs, bus signage, airport signage, bus posters and more- you need to work with trained professionals in the outdoor advertising market. You also need trustworthy and effective representation when choosing the site for your ad. Every advertising market has rules and guidelines that help your billboard be as effective as possible. At Arizona Billboard Company we know how to do things right.The Outdoor Advertising Association of America logo

Our member ship in the OAAA means a few different things:

1. We work with the experts in the outdoor marketing field. Those experts operate on a national and global level bringing the best knowledge to our sales and design environment.

2. OAAA works with the government directly to bring sensible regulations to the advertising market while protecting our rights as advertisers. This allows us to stay on top of the government regulations so you know exactly what your advertising options are.

3. The OAAA markets for outdoor advertising and studies the effectiveness of the marketplace. This helps us understand the larger picture of outdoor marketing and market trends on a local and national scale.

4. They unite other billboard and other advertising companies into a community of thoughtful and productive peers. Who then share their learning experiences and help others to succeed. Being apart of this community help us to help you succeed.

5. The OAAA has an operational support team that helps improve outdoor advertising quality, appearance, safety and effectiveness. This helps our sales, design and install team bring you successful billboards and posters safely and effectively.

In short, Arizona Billboard Connections is a proud member of the Outdoor Advertising Association of America. They are tools in our toolbox that we build upon and use to help you get the most out of your advertising dollars. This brings you closer to your sales or branding goals and lets you know who to come to for all your outdoor advertising needs.


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Coupons, Advertising and YOU

coupons in qr codesCan you put a coupon on a billboard? Yes you can! Most people would have said no. It seems counter-intuitive to put a coupon on a billboard or outdoor advertisement doesn’t it? You can’t cut out and take a portion of the billboard with you to the store. However, technology is changing and so are coupons. Now, coupons are popping up on billboards, the sides of buildings, bus benches and in mobile advertising though the use of QR codes.

There are more options for coupons in Outdoor Media Advertisements. You could mention a password or keyword, list a unique 1-800 number for the coupon or direct customers to a unique web address. Any of these techniques can drive customers to your business. Arizona Billboard Company of Tucson & Phoenix can help you decide what is best for your business.

Read the article below to see what the OAAA says about coupons and coupon studies.

Coupon usage continues to be one of the most beloved acts of the American consumer, with 81 percent of shoppers indicating they use coupons to save money. That’s the fifth consecutive year of gains, reports Valassis.

However, one big shift in behavior is how consumers are using those savings: increasingly applying them to everyday necessities such as paying for food and gas. Only 35 percent say the savings go toward paying down debt, and a far less number of people apply the savings toward creating an emergency fund.

Valassis reports that only 0.3 percent of all coupon users fall into the very low income category. The majority spends 20 to 30 minutes gathering coupons and sales information per week, and will give up if it becomes too difficult. They also won’t bite at skimpy coupons, while 80 percent look for coupons associated with products they already recognize.

In a similar study fielded by Deloitte and Harrison Group, 80 percent of shoppers like to see how much money they can save with coupon use or shopper loyalty cards. Sixty-nine percent are disappointed when they discover that a brand recently purchased is on sale at another store.

Out of home advertising reaches people near the point of sale just before a purchase decision and can be an effective reminder about sale prices and special deals. Linking out of home with social media can direct consumers to find online coupons while they are actively traveling in the marketplace. See original article by clicking here.


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Choice is tough. Make it easy for your customers.

Choose Billboard and bus bench advertismentHave you ever been to a store and had so many product choices that you couldn’t decide so you left empty handed? Or how about this scenario: While shopping, you don’t make a decision based upon reading any of the product labels or researching the product so you just pick the familiar brand or the cheapest deal.

This is why advertising works. You are essentially making the choice for your customers by infusing your brand or service in their brains. And there’s nothing wrong with that. Who has time in their lives to delve into the minutia of a product or service, compare differences, similarities and price every store until your satisfied with making the best decision? Not to many people. We all have hectic lives and advertisers are competing for the little attention they get.

Billboards are great for this competition. They’re proven and effective at selling brands, products and services. Bus Benches are great too and so are car wraps or mobile billboards. All of these advertising methods are visible by thousands of people on a daily basis and they get attention if the design is done right. This holiday season, make the choice for your customer. Advertise yourself so when someone thinks of a product or service that you provide – YOUR business comes to mind.

If you’re interested in reading more about the psychology of choice, there’s a great book out there that is a must read called,The Paradox of Choice, by Barry Schwartz. In the book Barry Schwartz comes to an interesting conclusion involving human choice.

“People choose not on the basis of what’s most important, but on what’s easiest to evaluate.”

So get your message out there. Get a billboard, bus bench, poster advertisement or a vehicle wrap today! Billboard Connection Tucson and Phoenix can help get you seen! Contact Us today! The holiday season is right around the corner.