-April 5th, 2013
A billboard campaign asked people to vote for Bush or Obama’s face to be added to Mt. Rushmore. An outdoor ad association put up billboards in an effort to track billboard engagement. The campaign ran from March 4th to March 29th and were put up in Cincinnati, Phoenix, Sacramento and San Antonio.
No one at the Mount Rushmore National Memorial or National Park Service knew about the campaign.
What were the results?
“At the end of the four weeks, more than 70 percent of respondents said that Mount Rushmore should remain unchanged,” Freitas said.
And, he added: “There are no plans that we know of to add a new president to Mount Rushmore.”
Not surprising. I was curious as to how many people engaged in the ad but they wont tell us. At any rate, people see these billboards, engage and are affected by them. How can you use a billboard to drive your customers to your store or service? Call us for professional advice.
