Category : Billboard Design Tips
Focus on a single idea.
Viewers have 4 to 5 seconds to see and understand your billboard. Out Of Home advertisements need to be straightforward and to the point. Here at Arizona Billboard Company we know this is the single most important factor of a successful billboard campaign. We tell the truth, and we don’t fluff message. We help you to resist packing lots of information onto a billboard because your customer just wont read it.
When designing Out-of-Home we select readable fonts. There are standard fonts that work well but we’ll also want to use a font that you are already using in your media or website. Fonts used for OOH designs must be easy to read from variable distances so we’ll use large, legible typefaces. If your font has thin strokes or ornate script designs we will recommend a different font. Adequate spacing between letters, words and lines will enhance visibility.
Last but not least is the use of Color.
Is your billboard among green trees? If so, we won’t use a green background. If your billboard is high in the sky, we won’t use blue. Billboard placement and the colors used on the board is a skill we possess and a tactic we use when considering artwork.
Research by OOH proves that high color contrast can improve out-of-home advertising recall by 38%. We will choose colors with high contrast in both hue and value as well as contrasting colors that are easy to see from great distances.
If you’ve stumbled upon our services, you’ve found the right billboard company. Call us Today!
Spending Rises 4.3 percent, well ahead of other traditional media
Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late.
While newspapers, magazines, radio and even now television are struggling to hold onto advertising dollars, OOH revenue is going up.
That continued in the third quarter when advertising spending increased by 4.3 per cent over last year, according to the Outdoor Advertising Association of America. Spending hit $1.71 billion and it marked the medium’s 22nd straight quarter growth. By contrast, Kantar media estimates overall ad spending was down by about 4 percent in the third quarter.
There are three main reasons for OOH’s continued health compared to other traditional media. The first, and mot notable, is that unlike print and broadcast, OOH is not seeing advertisers flee to digital. Standard Media Index, which tracks ad spending on the part of 80 per cent of U.S. agencies, notes that the impact of digital on OOH has been minimal. Most advertisers are not shifting budgets out of OOH to the web. Instead they’re taking that money from other traditional media. According to SMI data for October, OOH barely saw any shift in its budget in the top six ad categories compared to last year. whereas radio for instance saw a decline in nearly every category. And newspapers were off 11 percent in retail alone.
Another Key to OOH’s continued growth has been its ability to integrate neatly with the hottest thing in advertising, mobile. Advertisers can add mobile components to their campaign easily through Bluetooth or QR codes.
Finally, top ad categories increased their OOH spending in the third quarter. Retail, the No. 2 category was up 10 per cent, to 16.4 million, the biggest growth for any top-10 category. The No.1 ( miscellaneous services and amusements) and No 3 (media and advertising) categories were also both up at least 7 percent from last year.
By Bill Cromwell – MEDIA LIFE Magazine