Monthly Archives: May 2014

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WARNING: Bad Billboards cost far more than Good Billboards

-by Brad Peterson, May 27th 2014

We’re always looking for ways to show our customers what working with a bad billboard company could get you: You could waste your hard earned dollars on ineffectual advertisements that at best fail to bring in a single customer and at worst, send your customers to your competition!

We’ve run across some examples that will exhibit our point a bit. These came from the Michigan State University Extension Education department. Source: http://msue.anr.msu.edu/news/billboard_advertising_is_good_until_it_is_badvertising

The first board is an example of an effective board. I like to show this first because you can immediately see the difference in the following bad boards.

good billboard design

This one has an emotionally charged image with clear and precise directional. This board will get you clients. There is no doubt. These are the kind of boards we design at Arizona Billboard Company.

The next board is an example of content that would do better on a website or brochure. You can’t read the explosion of text or even pick something to read very quickly. And at 85 miles per hour, you’ll just miss it all.

terrible billboard design

This third image is laughable. You’d think this was a joke, but it is not. There are so many boards out there that are blocked by trees, buildings or other obstructions. We know how to pick boards so you don’t pay for mistakes like these.

terrible billboard design

Finally here’s a board that seems to follow all the rules but doesn’t. You’ve got the huge logo there. So you’ll get some success with that. But what about the other type down there? Is it important? It sure is otherwise you’d never put it on the board to begin with.

terrible billboard design

Contact Arizona Billboard Today and see what we can do for you! We get the design right so your ad campaign is as effective as it can be.


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Warming Hands Bus Ad

Category : Billboard Successes

-by Brad Peterson, March 24th 2014

warming hands bus bench ad by DuracellThinking outside the box still happens even when it is below freezing. This was the case in Montreal.

Quote: “Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop! The “Moments of Warmth” campaign for Duracell had bus patrons in Montreal join hands to complete a circuit and activate heaters in a branded bus shelter. Commuters gleefully clasped palms and smiled as warmth spread within the shelter. The good intentions don’t end at the bus stop. Share the video from their Facebook page, use the tag #PowerWarmth, and Duracell will donate $1 to Habitat for Humanity.”

great idea! Let’s just hope your not the only one freezing their rear end off and your arms just won’t reach both sides 🙂

Thanks, Duracell for the inspiration!