Category : Billboard Design Tips
-by Brad Peterson, Dec 23rd 2013
What are all those square pixilated stamps we’re seeing on ads? They look like screen images of old video games like Asteroids or Space Invaders. Are they bar codes of some kind? What they are are QR codes. They’re like bar codes but better. They’re not for the retailers but for the customers. You scan them. They are coupons, VIP webpages, video links and tons of other things. How do you read them? Let’s look at what they are first.
A QR code is a two-dimensional bar code. QR stands for ‘quick response’ and while it might look like Space Invaders video game from the 1980s, the codes hold data that can transmit information to you or your customers. Smartphone or tablets, consumers can download a free app that enables them to photo the bar code, which directs the phone or tablet to a Web site of the business’ choosing: a coupon, facebook page, restaurant menu, business profile, YouTube video – virtually anything with a dotcom address can be imbedded into a QR code. Rather than over complicating your ad or billboard too much info, a QR serves as a quick link to viewers/customers interested in learning more about a product or service.
QR codes are incredibly popular in Japan, South Korea and other parts of Asia and they’re are starting to gain momentum in the U.S. In fact, they are popping up on everything from e-mail signatures and business cards to “Late Night With Jimmy Fallon” and even gravestones. We’ve even seen QR code’s in storefront windows. So when shoppers scan the code they instantly get specific info about sales, learn more about the designers featured in the window display or available merchandise. In this sense, QR codes help bring offline customers online.
Consumers love them, and as awareness grows, use them more and more frequently. Arizona Billboard Company can add a QR code to your billboard or bus bench ad- or any ad you get from us. For small business owners to large corporations, there are a host of reasons to use the QR codes.
Call Arizona Billboard Company today to see how we can implement the QR into your marketing campaign. (877)312-6273