Monthly Archives: March 2012

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7 straight quarters of Growth!

Category : Billboard News

-March 29th, 2012

Marketing Forecast reports that this is the 7th quarter of growth for the outdoor advertising world. This This growth rate was stronger than the general ad market experienced, notes Stephen Freitas, OAAA Chief Marketing Officer. Overall, the top 10 categories in out-of-home advertising account for nearly 80% of industry spending. This is evidence that people pay attention to billboards, bus bench advertising, posters, mobile billboards and other forms of outdoor advertising. Here’s the breakdown:
Miscellaneous Services and Amusements: ($1.13 billion)
Media and Advertising: ($626 million)
Retail: ($536 million)
Financial: ($504 million)
Restaurants: ($491 million)
Public trans, hotels, and resorts: ($485 million)

Get in the game and advertise your business today. We’ll make sure your billboard or advertisement has the best chance of success utilizing design clarity, location selection and our professional advice.

source: http://www.marketingforecast.com/archives/17329

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19 New Billboards in 2012

Category : Billboard News

-March 20th, 2012

digital billboards19 new digital billboards have been approved and will be erected in the 101 loop in Phoenix, Arizona. This is good news for advertisers looking for new markets in the very successful outdoor advertising market. There are rules, however. Three currently used signs must be taken down before the new digital billboard sign can be installed. This will help to keep sign and advertising clutter to a minimum.

When will Tucson get digital billboards? I often ask my self why Tucson is opposed to digital billboards along I-10. So I googled it. It turns out there are some lobby groups that are opposed to the digital boards. Astronomers are one of these groups. “These types of billboards project light horizontally and it can increase sky glow at distances quite a ways from the source, so the potential to brighten skies in the rural part of the state is significant,” says Lowell Observatory Director Jeff Hall. Do you agree with Jeff?

Another lobby against digital billboards are people that oppose the bright LED lights distracting from the gorgeous sunsets and starry skies. What do you think about this?

Finally, I ran across an environmental group that says the electricity usage that LED digital billboards is too high. We’d love to get your opinion on this so go to our facebook page and discuss this with us.

source: http://tucsoncitizen.com/arizona-news/2012/03/05/loop-101-digital-billboards-opposed-by-glendale-planners/,
http://ktar.com/6/1516746/Astronomers-fighting-electronic-billboards