-March 20th, 2012
19 new digital billboards have been approved and will be erected in the 101 loop in Phoenix, Arizona. This is good news for advertisers looking for new markets in the very successful outdoor advertising market. There are rules, however. Three currently used signs must be taken down before the new digital billboard sign can be installed. This will help to keep sign and advertising clutter to a minimum.
When will Tucson get digital billboards? I often ask my self why Tucson is opposed to digital billboards along I-10. So I googled it. It turns out there are some lobby groups that are opposed to the digital boards. Astronomers are one of these groups. “These types of billboards project light horizontally and it can increase sky glow at distances quite a ways from the source, so the potential to brighten skies in the rural part of the state is significant,” says Lowell Observatory Director Jeff Hall. Do you agree with Jeff?
Another lobby against digital billboards are people that oppose the bright LED lights distracting from the gorgeous sunsets and starry skies. What do you think about this?
Finally, I ran across an environmental group that says the electricity usage that LED digital billboards is too high. We’d love to get your opinion on this so go to our facebook page and discuss this with us.
